Booking Holdings is the biggest name in online travel. The group operates Booking.com, KAYAK, Agoda, Priceline, and for restaurant lovers OpenTable. It is ranked 190th on the Fortune 500 with $21 billion in revenue and booked more than a billion hotel room nights in 2023 for customers. 

We sat down with Evelyn Huang, a leading product expert, to uncover her revolutionary approach to business growth through customer-centricity. In this exclusive Q&A, she shares her proven strategies for building lasting customer relationships and driving business transformation.

The problem with product leaders is they think their job is to build products.

After a career leading product teams at Microsoft, Slack, Spendesk, and other Silicon Valley companies, I have a blunt message.

You are not building a product. You are building a business.

Understanding your customers is the cornerstone of creating a successful product or service. The Customer Questions Canvas is an invaluable tool that helps you design effective questions for customer interviews, ensuring you gather the most relevant and insightful information.

As companies look to product teams for growth, many find themselves unprepared. How can product leaders transform their teams into true drivers of business expansion?

Are you more Steve Jobs creating products nobody knew they wanted? Or Netflix relying heavily on user data? This article by innovation expert Dipesh Sanghrajka explores the spectrum of customer-centricity.

In the fast-paced field of product development, leaders often find themselves in complex interpersonal dynamics. How can product leaders overcome challenges and collaborate with L&D counterparts to foster a culture of psychological safety?

The Business Model Canvas helps you streamline your business strategy on a single canvas. Identify your key partners, grasp your key costs, and chart potential revenue streams. Transform uncertainties into tested certainties and create a sustainable, profitable business model.

In his latest essay for Aspire, Craig Strong lays out the common pitfalls of the project mindset. He offers ideas for how leaders can deliver growth using the principles of product leadership and active portfolio management.

We sat down with Greg Jones, Product Manager and Director of Global Business Development at Nvidia, to discuss how Nvidia’s culture fuels innovation and growth.

Last week, team Aspire gathered for the last team day for 2023!

The Customer Canvas helps you map out a value proposition that your customers will love. Better understand their goals, frustrations, and desired outcomes. Validate your assumptions and find the perfect fit for your product or service.

Understanding where to focus your money, talent and resources when there are a lot of unknown unknowns, makes building a winning growth strategy a challenge.

Discover the top five books recommended for product leaders to unwind and grow during the summer. From mindset and productivity to leadership and personal growth, these books cover essential themes for product leaders.

At the Retail Technology Show, industry leaders discussed the need to integrate sustainability into business models. Speakers highlighted aligning employee incentives with sustainability goals, promoting the circular economy, adapting to online returns logistics, and ensuring transparency in sustainability efforts. Here we share the key takeaways from the event.

Drawing inspiration from Clerkenwell Design Week, David Miller, CCO at Aspire, looks at how the dynamic interplay between two seemingly divergent disciplines plays a critical role in innovation.

We sat down with Colleen McCreary – former Chief People Officer at Credit Karma – to discuss the importance of company culture for unlocking talent.

Grab insights from the Business Innovation Summit, including expert perspectives on creating a culture of innovation, achieving sustainable growth, and reskilling and upskilling agile workforces.

Stripe evolved from a white label payment processor to a leading provider of "economic infrastructure for the internet". Here we look at some of its success stories .

How ChatGPT, a conversational AI system, is shaking up Google’s money-making machine.